OUR STORY
OCTESSENCE started with a simple observation: Most businesses aren't broken, they're incomplete. We saw brilliant founders trapped in businesses that couldn't scale. We witnessed million-dollar opportunities die from missing one critical element.
OCTESSENCE exists because we got tired of watching brilliant businesses fail for fixable reasons. Now we fix them using our 8 Element Method, systematically, completely, and permanently.
Meet The Team
HANA CATLETT
A systems thinker with over a decade of experience bringing ideas to life with precision and depth. Hana’s instinct for narrative design and structural clarity has helped brands move from scattered to structured, from idea to execution. She leads OCTESSENCE with a vision-first approach that always starts with Substance, the foundation of every great brand.
CEO
DEVIN HUDSON
Devin brings a strategist’s eye to creative execution. With a background in campaign development, brand communications, and audience psychology, she builds marketing systems that merge creative impact with measurable results, turning visibility into velocity.
CMO
PAYTON BLANKS
Payton is a digital engagement specialist passionate about how brands feel at every touchpoint. Her expertise in storytelling and social experience design helps brands build communities that connect deeply, convert naturally, and scale sustainably.
CXO