Complete Service Suite
Strategy · Architecture · Execution · Experience
Every service we offer falls into one of four categories. Strategy, the thinking that makes everything else possible. Architecture, the system that holds the brand together. Execution, the assets that bring the brand to life. Experience, the infrastructure that keeps members, customers, and communities moving forward without the founder in the room.
*Lower priced services are due in full at signing. Services more than $5,000 use a 50/50 deposit structure.
Core Services
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The idea before the brand $1,500
Before a single asset is designed or a word of copy is written, the brand needs a foundation. Brand Concepting is the strategic and intellectual work that gives your brand a reason to exist, a voice to speak in, and a position no one else can occupy. Without this, every design decision is a guess. With it, everything else becomes easy.
Best for: Pre-launch founders with a business idea but no brand direction. Entrepreneurs pivoting into a new category. Concepts that have been funded and need positioning before going to market.
What you walk away with:
Brand Purpose, Mission, Vision, and Position defined and documented
Brand Name and Tagline developed with alternatives
Ideal Customer and Audience profiled in full
Brand Voice and Personality established
Brand Home and Channel Direction identified
Delivered as a structured Brand Concept Document
One round of revisions included
Investment: $1,500
Deposit: $750 due at signing. Balance due prior to delivery.
Your $1,500 investment applies as a credit toward Brand Refresh or Brand Architecture within 6 months of delivery.
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The evolution of what exists $8,500
A Brand Refresh is not a rebrand. It is a strategic evolution -- keeping what has equity, sharpening what has drifted, and building what was always missing. Most established brands do not need to start over. They need someone to audit what they have, identify the gaps, and realign every element back to a clear, consistent direction.
Best for: Businesses 2 to 5 years in that feel stuck or inconsistent. Brands that have outgrown their original identity. Companies that pivoted and need the brand to reflect where they actually are now. Founders who built without strategy and need to retrofit the thinking.
What you walk away with:
Full brand audit covering all existing elements
Substance layer refreshed -- purpose, position, and audience refined
Story layer rebuilt -- narrative, voice, and values sharpened
Visual identity direction updated -- logo, color, and typography reviewed
Brand Consistency Guide delivered
30-day Refresh Execution Plan included
One round of revisions included
Investment: $8,500
Deposit: $4,250 due at signing. Balance due prior to delivery.
Your $8,500 investment applies as a credit toward Brand Architecture within 6 months of delivery.
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The complete brand system $25,000
Brand Architecture is the full OCTESSENCE engagement -- all 8 elements, built from the ground up. Not a brand strategy or an identity package. A complete operating system for the brand: who you are, how you look, how you run, how you reach customers, how you deliver an experience, and how you grow. Every founder who completes Brand Architecture leaves with a brand that runs without them -- and an execution plan they can act on the same day they receive it.
Best for: Funded startups ready to build properly from day one. Serious founders launching into competitive markets. Businesses that need a complete brand -- not just a logo and a tagline. Founders who are done being the bottleneck in their own business.
What you walk away with:
All 8 OCTESSENCE elements fully developed and documented
Complete visual identity direction -- logo, color, typography, and imagery
Business structure and monetization strategy
Marketing and channel strategy with full content direction
Customer journey and experience blueprint
Operations and tech stack recommendations
Growth and expansion roadmap
Full client portal with living brand document
30/60/90 day execution plan and Year 2 milestones
One round of revisions included
Investment: $25,000
Deposit: $12,500 due at signing. Balance due prior to delivery.
Strategy Add-Ons
Available with any core engagement or as standalone offerings.
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$2,500
Logo direction, color palette development, typography system, iconography style, and imagery direction -- plus AI-generated visual concept prompts your production team or designer can use immediately. This is the strategic brief that makes every visual decision intentional.
Best for: Clients who have a designer or production team and need the strategic direction to brief them correctly.
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$3,000
30 days of hands-on implementation support after brand delivery. Tech stack setup, channel configuration, brand application across platforms, and getting everything fully live and operating.
Best for: Founders who do not want to sit on a finished brand.
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$7,000
Any core service delivered in one focused day with the founder present. Same deliverables as the selected core service, compressed into a single working 8 hr session (9am - 5pm).
Delivered within 48 hours of the session date. For founders who need to move fast and want to be in the room where it happens.
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$1,500 per month
Ongoing monthly brand stewardship.
Consistency reviews of new materials, campaigns, and content.
Portal updates as the brand evolves.
Advisory support on new channels, partnerships, and brand applications.
Up to 2 hours of brand review and feedback per month.
Direct line to your lead brand architect.
*3 Month Minumum. Cancel with 30 days written notice.
Your brand strategy is only as powerful as the execution behind it. Every execution service is built from the strategic direction we established together, so nothing gets lost between strategy and launch.
Execution Services
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$1,500
Full brand standards document covering logo usage rules, color specifications, typography system, voice and tone guide, photography direction, and do and don'ts. Everything a designer, marketer, or team member needs to apply the brand correctly. Recommended for every client regardless of service tier.
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$2,500
Your visual identity direction turned into production-ready files.
Full logo suite - primary, secondary, submark, favicon, and wordmark, designed and delivered in all required formats. Built on the strategic direction established in your core engagement.
Note: This service delivers the final designed logo files. Visual Asset Direction (Add-on A) delivers the strategic brief your designer needs. If you have your own designer, choose A. If you need the files produced, choose F.
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$800
10 to 15 branded templates across post, story, reel cover, and profile formats built in Canva. Ready to use immediately and easy to update without a designer.
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$1,500
A custom AI chatbot trained on your brand voice, FAQs, service descriptions, and positioning.
Embedded on your website to handle inquiries, qualify leads, and represent the brand 24 hours a day.
Built on the voice and positioning established in your core engagement.
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$1,200
A complete email sequence written in your brand voice. Welcome series, nurture sequence, or sales sequence. Up to 6 emails per sequence, written to convert while staying fully on-brand.
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$4,500
Strategy-led website copywriting and layout direction for up to 5 pages. Every word and structural decision grounded in your brand system.
*Delivered as a complete copy document with page-by-page notes your designer or developer can build from immediately.
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$7,500
Complete website designed and built on Webflow, Squarespace, or Shopify. Includes copy, design, development, and launch. Built on the brand system we developed together so every page reflects the strategy from the ground up.
*Available as an add-on to Website Strategy and Copy at a combined rate of $10,500.
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$14,000
Everything bundled. Brand Guidelines Document, Visual Identity Direction and Production, Social Media Template Kit, AI Brand Chatbot, and Website Design and Build. The complete execution of your brand strategy in one package at a bundled rate.
*Individual services at full price: $15,800. Bundle saves $1,800.
The newest category in the OCTESSENCE suite, built specifically for communities, academies, membership businesses, and learning platforms that need more than a brand. They need an experience that runs without the founder holding it up.
Experience Services
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$8,500
For membership businesses, online academies, and community platforms that need their educational content designed, sequenced, and structured into a system members actually complete. We design the curriculum framework, the learning journey, the mission structure, the artifact system, the progression logic, and the completion criteria. Every member moves forward with or without live facilitation from the founder.
What is included:
Full curriculum audit of existing content if applicable
Learning journey design, sequenced levels, stages, or modules
Mission and artifact framework, what members do and what they produce
Progression and completion architecture, how members advance and what they earn
Engagement and accountability system design
Content brief for each level or module
Best for: Membership communities with unstructured content. Online academies where engagement depends on live calls. Course creators who want to build a curriculum that scales beyond their personal involvement.
Investment: $8,500
*The Catlett Academy 12-level journey system , 40 plus missions, 4 realms, AI-guided progression, was built using this methodology.
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$2,500
For brands, academies, and platforms that want AI-powered video guides, onboarding avatars, or character-based learning experiences that carry the brand voice and deliver consistent guidance at scale.
We develop the complete character name, backstory, ethnicity, personality profile, voice and tone, thematic expertise, and visual direction. We then produce the avatar images using HeyGen and deliver a complete guide ready to be embedded in your platform. From there, all you need to do is hand it to your team to create the scripts, videos or whatever assets you plan to use them with.
What is included:
Full character profile - name, backstory, archetype, personality traits, voice, tone, and sample phrases
Thematic and journey matching - The guide is built to match the emotional and intellectual need of their specific context.
Visual direction brief- appearance, setting, lighting, and mood for HeyGen or Synthesia production
HeyGen avatar production - multiple visual variations for member selection
Script framework for the guide's first video and ongoing interactions
Integration notes for embedding in Circle, Kajabi, Skool, or your platform of choice
Best for: Online academies that want always-on guidance between live sessions. Membership communities that want a consistent brand voice available 24 hours a day. Brands that want an AI-powered onboarding or sales experience.
Investment: $2,500 per guide
Discounted rate of $4,000 per guide for two or more guides in one engagement.
Koa and Sage , the AI guides for Catlett Academy , were developed using this methodology.
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$5,000
For membership businesses and online communities that need their community infrastructure designed, not just set up.
We design the social architecture that makes a community move on its own: the space structure, the member journey, the accountability systems, the progression culture, and the regular programming that keeps engagement alive whether the founder shows up that week or not.
What is included:
Community audit of existing structure if applicable
Space and channel architecture - what spaces exist, what purpose each serves, how members navigate
Member onboarding journey - the first 7 days inside the community
Accountability and peer connection system design
Progression and celebration culture design - how member milestones are recognized
Regular programming calendar - the cadence of events, calls, and touchpoints that create rhythm
Platform setup brief for Circle, Mighty Networks, Skool, or your platform of choice
Best for: Membership communities where engagement depends entirely on the founder being active. Online platforms that have members but no meaningful interaction between them. Academies that want community to reinforce curriculum completion rather than distract from it.
Investment: $5,000
*The Harbor , Catlett Academy's 10-dock community infrastructure with peer accountability systems, was built using this methodology.
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$4,500
For founders who have a brand or a community but have not built the business model that sustains it. We audit the current revenue approach, identify the gaps, and design a complete monetization architecture, pricing tiers, offer structure, revenue streams, and the sequencing logic that tells you what to launch first, what to layer in next, and what to build toward over the long term.
What is included:
Full monetization audit - what exists, what is working, what is missing
Revenue stream identification - all viable income sources mapped to your audience and offer
Pricing architecture - tier structure, price points, and value justification for each
Offer sequencing strategy - what to launch when and why
Payment and access structure recommendations
90-day monetization launch plan
Best for: Founders with an audience or community who have not yet built a sustainable revenue model. Membership businesses with a single flat fee and no upgrade path. Brands launching new products or services who need the pricing and offer structure to match the brand positioning.
Investment: $4,500
*Durrell Brown's three-phase monetization roadmap, from zero to $50,000 per month across five layered revenue streams, was built using this methodology. Catlett Academy's pricing rebuild from $49 per month plus individual purchases to a complete tier system from $197 per month to $4,997 complete system was also built using this methodology.
Bundle Options
THE COMPLETE BRAND ENGAGEMENT
Brand Architecture plus Full Brand Build Package
$39,000
From the first strategic idea to a fully live, built, and operating brand. All 8 elements built. Complete visual identity designed. Website live. Chatbot active. Social templates ready. Guidelines documented. Everything.
Payment plan available.
THE COMPLETE EXPERIENCE ENGAGEMENT
Curriculum & Learning Architecture + AI Guide Development (2 guides) + Community Architecture and Design
$21,500
For communities, academies, and membership businesses that need everything designed, curriculum, guides, and community infrastructure, in one integrated engagement.
Saves $1,000 versus individual service pricing.
THE COMPLETE EXPERIENCE ENGAGEMENT
Curriculum & Learning Architecture + AI Guide Development (2 guides) + Community Architecture and Design
$21,500
For communities, academies, and membership businesses that need everything designed, curriculum, guides, and community infrastructure, in one integrated engagement.
Saves $1,000 versus individual service pricing.
PROJECT SCENARIOS
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Services Included:
Brand Concepting
Guidelines
Visual Identity plus Social Templates
$63,000
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Services Included:
Brand Refresh
Visual Identity
Website Strategy and Copy
$15,500
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Services Included:
Brand Architecture
Full Brand Build
$39,000
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Services Included:
Brand Architecture
Curriculum Architecture
2 AI Guides
Community Design
$43,000
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Services Included:
Brand Architecture
Full Brand Build
Curriculum Architecture
2 AI Guides
Community Design
$57,000
THE CLIENT JOURNEY
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Service - Brand Concepting
When - Idea validated, ready to invest in the thinking
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Service - Brand Architecture
When - Ready to build the complete system
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Service - Curriculum, AI Guides, Community
When - Building a community or learning platform
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Service - Full Brand Build Package
When - Turning strategy into live assets
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Service - Brand Refresh
When - Established brand that needs to level up
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Service - Brand Guardian
When - Post-delivery stewardship as the brand scales
UPGRADE CREDITS
Every core service investment applies as a credit toward the next tier.
Brand Concepting ($1,500) applies toward Brand Refresh or Brand Architecture within 6 months
Brand Refresh ($8,500) applies toward Brand Architecture within 6 months
You never lose what you have already invested. Every step forward counts.
How We Work
01 Apply Submit your application at octessence.studio. We review every application personally and respond within 24 hours.
02 Align A 30-minute Strategic Alignment Call to confirm fit, scope, and starting point.
03 Deposit Sign your Service Agreement and submit your deposit. Kickoff Call scheduled. Start date confirmed.
04 Build Your lead brand architect begins the work. Updates at every milestone.
05 Deliver Complete brand pack delivered. Private client portal activated. Execution plan ready.
06 Scale Brand Guardian available for ongoing stewardship as the brand evolves.
READY TO START
We work with a small number of clients at a time. Every engagement gets our complete focus.