Align Your Business, Scale Systematically.
We eliminate brand confusion to build aligned businesses that scale. We're brand architects who transform scattered organizations into cohesive systems using our 8-Element Method, unlocking the growth that was always there.
The Problem
Your paying the confusion tax. And it’s costing you!
You're doing $3M-$5M. You've proven your concept. But something's not working:
The Symptoms You Feel:
Every decision still runs through you
Marketing spend doesn't match results
Your team works hard but not together
Growth creates chaos, not leverage
You're exhausted from pushing everything forward
The Real Problem
Your business lacks alignment. Marketing says one thing. Sales says another. Operations delivers something else. This confusion costs you millions in lost revenue and years of your life.
You don't need more advice. You need architecture.
Our Approach
The OCTESSENCE Method™
Every scalable business has eight elements. Most have three working.
FOUNDATION — Who You Are
Substance - Your positioning and truth
Story - Your message and narrative
Structure - Your offers and model
Style - Your visual identity
ACTIVATION — How You Grow
5. Signal - Your marketing engine
6. Sensation - Your customer experience
7. System - Your operations
8. Scale - Your expansion strategy
When all eight align, growth becomes inevitable. We architect this alignment.
Our Services
*Limited Availability: We only take 3 Apex transformations per year to ensure complete focus.
How We Work
From Confusion to Clarity in 3 Phases
Phase 1: Diagnose
We dissect your entire brand ecosystem to identify exactly where misalignment costs you revenue
Phase 2: Design
We architect the strategic framework that aligns every element of your business
Phase 3: Deliver & Deploy
We guide implementation ensuring transformation sticks and scales
Result: A business that runs without you as the bottleneck
Why OCTESSENCE?
We're Not Consultants
Consultants give advice. We architect systems. We don't leave you with recommendations, we leave you with a transformed business.
We Guarantee Results
5x ROI within 12 months or we refund you 25% of your total project fee. No one else makes this promise!
We Limit Our Availability
3 major transformations per year. Your success gets our complete focus, not divided attention.
We're Practitioners
We've built, scaled, and sold businesses. This isn't theory, it's proven architecture.
Results That Matter
What Transformation Looks Like
25-60% pricing power increase
40% reduction in marketing waste
2-3x conversion improvement
10-15% margin expansion
Financial Impact
40 hours → 20 hours weekly
Vacation without crisis
Team that doesn't need you
Business worth selling
Personal Freedom
Everyone knows the plan
Decisions become obvious
Growth becomes systematic
Exit becomes possible
Strategic Clarity
Who We Serve
Our Clients Are . . .
✓ $3M-$5M in revenue (profitable or near-profitable)
✓ Founder-led with majority control
✓ Ambitious for transformation, not improvement
✓ Ready to change everything in 90 days or less
✗ Not for: Startups, enterprises, or companies wanting incremental change
Our Team
HANA CATLETT
CEO
DEVIN HUDSON
CMO
PAYTON BLANKS
CXO
Start Your Transformation
Three Ways to Engage
2. Connect with us on Lined In
The Bottom Line
You Have Three Choices:
Keep pushing harder — Work more hours for diminishing returns
Hire more consultants — Get more advice you won't implement
Transform everything — Build a business that scales without you
We only work with those ready for the third option.
Ready to eliminate confusion and build aligned asset?
